2nd Phase Selection of Micro Area with Bengali Market

II nd Phase

Micro Area

The second phase of the assignment was to select Micro areas within the Macro area. So each one of us have chosen a particular area or shop and a problem within this area to which design solution can be provided.

From my Macro environment -Bengali Market, I have chosen Brij Pal and Sons Cloth Merchants as my micro environment. This shop is small and lies between the popular Nathu Pastry shop and Affinity Salon but it does not gain the equal amount of popularity that these two neighbours have so I would like to work on this aspect. 

Two find out any design solution, it was important to figure out the reason. As I noticed that this cloth merchants shop is not very popular because its a small area of display which is not at all visually appealing. The store connected with the shop has all the possible variety which is readily available but not in the main display area. Therefore visual merchandising is the aspect I have chosen to work on. I felt it was important to take up this shop as it is centrally located with excellent quality fabrics, so it needs a little attention on its display.

Tarini Bhatia

VARIOUS STAKEHOLDERS

     VARIOUS STAKEHOLDERS

  So talking about various stakeholders or in other words various shop keepers and customers, in Bengali market can be described as the market of 3Fs: food, fruits & flowers.  Stakeholders can be categorized into two –

-              VARIOUS SHOPKEEPERS AND VARIOUS CUSTOMERS

So, come let me take you around the market by introducing few shopkeepers .

1.     Nathu’s sweets and namkeens-

        Nathu is India’s leading manufacturers and exporters of sweets,  Namkeens since the year 1939.Their 3 generations have been running this business .Since people demanded for portal online shopping hence they have facilitate online shopping for their high quality products such as sweets, cakes, pastery in Delhi/NCR only.

2.     Bengali Sweet House –

   Is not just a sweet or dessert place but more of a legendary restaurant which has been at this place since a very long. This place had earned its name after years of consistant performance, be it the Bengali market famous gol gappe or other dishes like cholle bhathure, people just love coming to this place, which is prominent from the number of people dinning at this place at any point of time.

3.     Brij Fruit Mart and Shiv Fruit Mart-

      These both fruit marts are one of the bestest and most reputed fruit selling marts . People prefer to buy fruits from these marts because of the quality of the fruits and keeping the quality of the fruits in mind the price doesn’t goes down, instead they are a bit costly as compared to the normal market.

4.     Florists-

    The florists of this area add pleasant charisma surroundings with the flowers displaying all their hues with gay abandon. A wide variety of flowers such as roses, carnations, orchids & ferns are readily available & are priced moderately. Some of the reputed florists are Hare Krishna and Rajendra Kumar‘s florists.

5.     Other shopkeepers-

The remaining market comprises of dry-cleaners  photo labs, chemists & general merchants etc. BeeKay Dry-Cleaners, Rama Photo Labs & Luxmi Pharmacy are some of the popular dry-cleaners  photo-labs & chemists, respectively.  HDFC Bank also has an ATM as well as a branch in the Bengali Market. Costa Coffee also has an outlet here & is quite popular among youngsters & executives.  

   By now I hope you all have got an idea of the various shopkeepers in the market. But hold on the post is not yet finished, as I mentioned above Customers are also Stakeholders. So come, let’s know about the customers who visit this market.

1.        School Students  and teachers–

In the previous posts my fellow friends must have shared the placed near by the  market , since Modern Public School is just around the market thus lots of school going students and teachers visit this market. Their aim to visit the market might be similar or might be different.  Few may come to have some spicy and delicious chaats at Nathu’s or Bengali sweet house where as others might come to purchase some stuff.

2.        Writers and Directors –

Since Lalit kala academy and Triveni Kala Sangam  are  also near the Bengali market, thus you ‘ll see a lot of times various writers and directors  visit this area . Where they can sit and think over their scripts while sweets and namkeens are being served side by side.

3.        Householders –

People who reside near the market also visit it. Their aim to visit the market may also vary from person to person. Some might visit for purchasing of exotic fruits and flowers and not just this but also to have spicy, yummy chaat and other Indian street food at those famous stores.

4.        College students –

Even college students of Lady Irwin and Delhi college of arts visit this market because of their college being built near it.

5.        Office and Staff workers-

You’ll also find different office and staff workers of FICCI auditorium and The Lalit hotel.

6.        Other customers-

Other people who live in far away places just to buy the specialities of the market will also be found here.

With this I come an end of this post hoping you all liked the piece of information I shared .  So head out to the famous Bengali Market & enjoy a day well spent and  keep reading and stay tuned because a lot other exciting topics are on its way !

Till then asta la vista friends!

                                                                                  -Anshula jain

RELATIONSHIP WITH THE ENVIRONMENT IN THE MACRO CONTEXT

                           RELATIONSHIP WITH THE ENVIRONMENT IN THE MACRO CONTEXT

Bengali Market is located on a tri-junction roundabout in a circular manner. Located on Babar Rd, Todermal Road Area, Mandi House with the nearest metro station Mandi House , Barakhamba Road.

                                     

The  Market is basically popular for its food, flowers, fruits.

The neighbouring areas are MODERN SCHOOL and LADY IRWIN COLLEGE, educational institutes from where mostly students come to the market to have snacks, chaat , sweets and also is favourite hanging joint of the school kids. The eatables are offered by very famous NATHU SWEETS and BENGALI SWEET HOUSE. They provide variety of Indian street food and also different Indian cuisine and also a good quality of food. Being the oldest and trusted not only students but people living nearby come there to enjoy the food.

  

Neighbouring residence is posh with high income people, many of them being Businessmen, Diplomats, bureaucrats etc. 

The market also sells exotic and variety of fruits like Blueberry; being highly priced e.g. blueberry@450 rupees/125g. BRIJ FRUIT MART is the oldest.

   

Being located in Central Delhi, Bengali Market enjoy the company of many cultural hubs nearby such as  BHARTIYA KALAKENDRA ,KAMANI AUDITORIUM,RAVINDRA BHAWAN  where many exhibitions, performances are held, this is the reason many people visiting there, artist, students come to the market to try out the food and also find a number of florist who stock a wide range of beautiful flowers such as roses, lilies, orchids, carnations, and more.

     

Apart from food, fruits and flowers, Bengali Market also houses photo studios with latest technology, ready-made garment shops, gift shops, dry cleaning shops, book stores and grocery stores which are the helpfull in fulfilling the needs of residents nearby.

 

 On studying the relationship with the environment ,the  market is still working on balancing the demands of the consumers and their supply and its central delhi everything around becomes convienient because of the location and is Open on all seven days of the week.

Sanya Khurana